Makin friends with the media

SASKMUSIC IS PROUD TO PRESENT

“Making Friends with the Media: A Publicity-Savvy Seminar with Grant Lawrence”

In 2010, the media surrounds us at every turn. All of those mediums are at your disposal to publicize and promote your music should you use the media to the correct advantage. In this very informative and positive seminar, Grant Lawrence, a long time musician and CBC Radio 3 music journalist, will share the secrets of making friends with the media, writing a great press release, giving the best interview, and how to use all the latest social networking tools that maximize publicity possibilities. Remember that a great relationship with the media is just as important as a great relationship with the fans.

Grant Lawrence – Bio
For years, the gregarious and encyclopedic Lawrence has hosted the “CBC Radio 3 Podcast with Grant Lawrence”, a weekly showcase of Canadian independent music. Grant also hosts “Grant Lawrence Live”, a live and interactive daily program on CBC Radio 3’s popular web radio station, also airing on Sirius 86. Grant can be heard throughout the week on various CBC Radio One programs such as DNTO, Spark, All Points West, and various afternoon programs across the country, and has been a frequent past contributor to Q and Sounds Like Canada. Grant also hosts many major music events, such as the Polaris Music Prize Gala, and various festivals around North America, and conducts music industry seminars and keynote addresses on music and media related topics.

Prior to his work at CBC, Grant Lawrence was the lead singer of the internationally acclaimed Vancouver band The Smugglers. Grant co-founded the band in high school and they went on to release 8 albums on independent record labels from around the world, including Mint Records in Canada and Lookout! Records in the USA. Over the course of the band’s sordid 15 year history, they played throughout Canada, the USA, Europe, Japan, Australia, and New Zealand.

To Register:
E-mail info@saskmusic.org or call 1-800-347-0676
Free to all SaskMusic Members, $20 for Non-Members

Saturday, March 27, 2010
12:30pm – 2:30pm,

The Bassment (Old Post Office), B3 202 4th Avenue North, Saskatoon. SK

Tags: cbc, grant lawrence, music biz, sask, saskatoon, the bassment